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M2FT GROWTH STRATEGY

Your Complete Business Development Plan

2026

📊 Growth Pillars

💪

M2 Fitness

Online classes, PT, and fitness quiz

⚽

M2 Football

Nescot Elite Centre & online training

🤝

Partnerships

Schools & academy collaborations

LAUNCH PRIORITY #1

🔥 M2 SHRED

Your Sunday Core Reset

Class Details

  • Duration: 40 minutes
  • Schedule: Every Sunday at 10:00 AM
  • Equipment: Mat + resistance band
  • Led by: Coach Marco & Kam
  • Platform: M2FT PT App

Pricing

£8 per class

OR

£30/month

Unlimited access

🎁 Early Bird Offer

First 20 sign-ups get 50% OFF first month = £15!

20
Target Attendees
£640
Monthly Revenue

⚽ Online Ball Mastery Class

Class Overview

  • Duration: 35 minutes
  • Schedule: Once per week (Wednesdays 6:00 PM recommended)
  • Equipment: Football + training space
  • Led by: Coach Marco
  • Open to: All ages, all abilities

£5 per class

Target Audience

  • Young players (ages 8-16)
  • Players who can't afford 1-to-1
  • Remote players (outside Surrey)
  • International players wanting UK coaching
30
Target Attendees
£600
Monthly Revenue

💪 In-Person Fitness Classes

Currently running 4x per week – goal is to fill capacity (20+ per class)

Pricing Structure

  • Drop-in: £12 per class
  • 4-week block: £40 (£10/class)
  • 8-week block: £72 (£9/class)
  • 12-week block: £96 (£8/class)

Marketing Actions

  • Facebook Ads poster
  • Flyers at local gyms & cafes
  • Free trial class promotion
  • "Bring a Friend Free" offer
20+
Target per Class
£2,000
Monthly Revenue Goal
NEW INITIATIVE

🏆 Nescot Elite Development Centre

U15s Football Development Programme

Programme Details

  • Location: Nescot Sports Ground
  • Age Group: U15s
  • Max Players: 15
  • Format: Invite-only trials
  • Duration: 90 minutes per session
  • Commitment: 12-week blocks

Pricing & Revenue

£15 per session

OR

£180 per block

(12 sessions)

15
Players
£225
Per Session
£2,700
Per 12-Week Block

🏫 School Partnerships

Goal: Sign 3-5 new schools in the next 6 months

Services Offered

  • Lunchtime football clubs
  • Afterschool clubs (football/fitness)
  • School team performance training
  • Staff fitness classes

Target Schools

  • Primary schools (ages 4-11)
  • Secondary schools (ages 11-18)
  • Independent/private schools
  • Within 10-mile radius of Nescot

Outreach Strategy

1. Email personalized templates to Head of PE / Deputy Head
2. Phone call follow-up
3. Offer free trial session
4. In-person meeting/pitch

3-5
New Schools (6 months)
£1,200
Monthly Revenue (2 schools)

🤝 Mark Tiller Partnership

Explore academy merger or collaboration

Option A

Full Merger

Combine into one new academy brand

Option B

Partnership

M2FT + Tiller Academy collaborate on programmes

Option C

Feeder Club

M2FT becomes pathway to Tiller Academy

Why This Makes Sense

  • ✓ Combined coaching expertise & resources
  • ✓ Larger player pool
  • ✓ Shared facility costs
  • ✓ Stronger brand presence in Surrey
  • ✓ Clear player pathway: Grassroots → Elite → Semi-Pro

📅 Priority Action Plan

Month 1: Quick Wins

  • • Launch M2 Shred promo
  • • Create Facebook Ad for fitness classes
  • • Set Nescot trial dates
  • • Design online fitness quiz
  • • Begin school outreach (5 schools/week)
  • • Request meeting with Mark Tiller

Month 2: Scale & Systemize

  • • Launch Online Ball Mastery Class
  • • Finalize Elite Development Centre squad
  • • Sign first school partnership
  • • Launch online PT with quiz funnel
  • • Announce Tiller partnership (if agreed)

Month 3: Optimize & Grow

  • • Review metrics & double down on what works
  • • Hire additional coach if demand is high
  • • Expand to U13s or U17s at Nescot
  • • Launch corporate fitness partnerships

💰 Revenue Projections

Conservative monthly income estimates

Revenue Stream Monthly Income
M2 Shred Online Class £640
Online Ball Mastery Class £600
In-Person Fitness Classes £2,000
Personal Training (in-person) £3,000
Online PT Clients (5 clients) £1,000
Nescot Elite Development Centre £900
Grassroots Teams (6 teams) £1,680
School Partnerships (2 schools) £1,200
TOTAL MONTHLY £11,020
£132K
Annual Projection

Let's Build This Together 🚀

Next Steps

  1. Review this strategy
  2. Prioritize which initiatives to launch first
  3. Set specific launch dates
  4. Create marketing materials
  5. Execute, track, and optimize

One step at a time. You've got this! 💪⚽🔥